Spectacular recuperation - an app for psychogeography!

I have only just become aware that there is an app on the Apple store that allows you to take part in a dérive as an element of psychogeography. While still not sure if Drift is actually a spoof, surely it would defeat the whole purpose of dérive! The Spectacle is yet again rendering the most radical of gestures harmless and then selling it back to us, increasingly in the most blatant ways. The dérive, as we understand it, is important as a revolutionary tool because it undermines the inevitability and monotony of modern capitalist urbanism. Recuperation by capitalism is largely inevitable, but it is important that it is realised and suppressed.

http://www.brokencitylab.org/drift/ 

This would hardly be the first Situationist intervention into the world of Apple apps. I am not sure of the wisdom of détournement in a company where that ridicule can so easily be turned on its head, but it is certainly cause for non-complicit interest.

https://visualmaniac.com/en/visualmag/tech/situationist-situation-status-banned-3414

Notes on dérive:

http://www.cddc.vt.edu/sionline/si/theory.html

http://en.wikipedia.org/wiki/D%C3%A9rive